ZUSMAWATI, Zusmawati; ANISYAH, Anisyah. Pengaruh Electronic Word of Mouth (e-WOM), Kelompok Acuan dan Promosi terhadap Keputusan Pembelian Smartphone Merek Oppo. Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan, [S. l.], v. 1, n. 1, p. 23–33, 2024. DOI: 10.63217/fibonacci.v1i1.40. Disponível em: https://inovanpublisher.org/fibonacci/article/view/40. Acesso em: 21 dec. 2025.