Vol. 1 No. 3 (2025): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen

Articles

• Pengaruh Event Sponsorship, Digital Marketing dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Emina (Studi Kasus Pada Mahasiswa Universitas Bhayangkara Jakarta Raya)

  Mutiara Shalsabilla, Yayan Hendayana, Bayu Seno Pitoyo, Dewi Puspaningtyas Faeni, Djuni Thamrin

  126-138

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• The Influence of Motivation and Quality of Work Life on Intention to Stay with Job Satisfaction as an Intervening Variable among Employees at Perumda Air Minum Kota Sangatta

  Ayu Rahayu, Boge Triatmanto, Sina Setiyadi

  139-149

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• The Influence of Employer Branding and Compensation on Employee Retention with Job Satisfaction as a Mediating Variable (A Study at Klinik Utama Mata Rawat Jalan Kepanjen Eye Center)

  Theresia Olivia Carolina Angga Setyorini, Harianto Respati, Tanto G. Sumarsono

  150-159

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